About the Marketplace

How Panorama Works

A practical marketplace interface built on Panorama's verifiable ad protocol

Think of Panorama as a meeting place for three groups: creators, publishers, and ad buyers. Creators bring ad content, buyers fund campaigns, and publishers deliver views and clicks.

Instead of relying only on trust and screenshots, Panorama keeps a shared record of what happened so teams can see delivery results, verify activity, and connect those results to settlement steps.

The flow at a glance

Creators & Buyerslist offersMarketplace APIstores eventsProof + Verifychecks deliverySettlementrecords payout intent

What happens, step by step

  • 1) Offer is posted: A creator or publisher posts ad inventory in the marketplace.
  • 2) Campaign runs: Views and clicks are sent into Panorama through the event pipeline.
  • 3) Delivery is checked: Proof and verifier services confirm the activity matches expected campaign behavior.
  • 4) Settlement is tracked: Verified outcomes create settlement intent records that can be processed by settlement services.

Why people use it

  • Clearer reportingCampaign stakeholders can follow the same source of truth for delivery outcomes.
  • Fairer creator economicsUGC supply can be measured and tied to transparent payout logic.
  • Less manual opsAutomation services can handle pacing, proof transitions, and optimization actions.
  • Build-friendly platformShared APIs and schemas make it easier to add dashboard and SaaS experiences over time.

In plain terms

Panorama helps teams move from "we think this ad ran" to "we can show what happened and process the next step." It is not just a listing page — it is a workflow from offer creation to verified outcomes.

As the network grows, this model supports more creator inventory, more campaign automation, and better accountability without turning every decision into a manual reconciliation task.

How RISC Zero fits in (simple explanation)

RISC Zero is used as a "trust computer" in the flow. Instead of asking everyone to trust one server, Panorama can produce a compact proof that says: "this event processing logic ran correctly on this input."

In practice, that means ad events can be checked with a cryptographic proof before they influence payouts or campaign decisions. You still keep privacy boundaries, but you get stronger confidence that the reported result is real.

So for non-technical teams: RISC Zero acts like an independent math-backed witness that helps prevent tampering, fake delivery, and black-box attribution.

Delivery status

Feature-level status (live, in progress, upcoming) for the marketplace, ad network surfaces, and proof pipeline is maintained on the roadmap page so this About guide can stay conceptual.